My parents met in the 1990s at a swimwear company in Guangdong called Legend Swimwear, which is still in business today. That was an era of great opportunity. Countless young people headed south to Guangdong to join the booming garment industry. As the economy took off, life was full of […]

Launching a swimwear brand with captivating designs is your ticket in the door. However, what truly determines your success is the crucial player behind the scenes: your swimwear manufacturer. This is more than outsourcing; it’s a strategic partnership that profoundly impacts your brand’s reputation, customer loyalty, and bottom line, especially

In a global fashion industry where environmental responsibility is no longer a niche concern but a core metric of future success, sustainable development has become paramount. As a professional swimwear manufacturer based in Xingcheng, China—a renowned hub for swimwear production—YISWIM stands at a critical juncture of industry transformation. This article

In recent years, fast fashion, led by giants like SHEIN, has dominated the womenswear market. It’s particularly captivating for younger generations, who can experience trend-setting designs at remarkably low prices. The very essence of fast fashion demands a rapid-response supply chain, spanning from design and production to sales and operations.

Trading between the US and China is difficult right now because of high US-China tariffs. These extra costs make importing goods much more expensive. This is a big problem for industries like swimwear that get products from China. It puts serious pressure on US brands. The old way many swimwear brands bought goods was: a